Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018.[1] It combines the features of two former services from Google’s DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).[2][3] Google Ad Manager initially used a second-price auction format, before announcing that it would be replaced with a first-price auction format in March 2019.[4] Google Ad Manager is the free version of […]

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