Nikola Marjanović

Results-driven Programmatic Account Manager with over 2 years of hands-on experience in managing and optimizing digital ad operations using Google Ad Manager (GAM360) and a wide range of SSP platforms (such as Xandr, Magnite, Index Exchange, and OpenX). Proven ability to build monetization strategies from the ground up, leveraging Ad Exchange, Open Bidding, and Header Bidding to maximize ad revenue for publishers across various verticals.

I specialize in display and native monetization, with deep expertise in:

• Setting up and managing programmatic infrastructure (ad units, key-values, yield groups, line items)
• Optimizing UPR (Unified Pricing Rules) and floor prices based on real-time performance
• Troubleshooting delivery issues and ensuring high fill rates across multiple demand sources
• Running daily performance audits and revenue reports to fine-tune inventory strategy
• Collaborating with SSPs and demand partners to improve CPMs and overall yield

Whether you're looking to monetize your site from scratch or need help scaling your existing programmatic stack, I bring the technical and strategic experience to drive measurable growth.